Chadwick will discuss marketing basics that authors in pre-writing and post-writing stages can use to improve sales outcomes associated with their art. We will primarily focus on finding gaps in the competitive landscape, matching your work with its best audience, and providing/measuring evidence of viability for a particular project.
Dr. Chadwick Miller is an assistant professor in the Department of Marketing and International Business where he teaches undergraduates Intro to Marketing. His research focuses on how consumers choose between premium and basic products, make the decision to upgrade, and decide how much to upgrade. He is also interested in experiential purchases, feature preferences, and consumer-created rituals. In his research, Dr. Miller often finds that consumers do not actually know what they will prefer the most after consumption. His research has appeared in the Journal of Marketing and Information Systems Research. Prior to joining academia, Dr. Miller worked in the automotive industry in a variety of marketing and supply chain jobs.
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Workshop: Artist, Salesperson, and Auditor
Presenter: Dr. Chadwick Miller
Date: Saturday, June 26, 2021 at 1:00 pm
Location: Lecompte Auditorium, 1912 Center, 412 East Third St., Moscow, ID 83843
Registration Period Closes: Wednesday, June 23, 2021